Wild Planet Foods was established in 2004 by president and seafood industry veteran William (Bill) Cavalho and William (Bill) McCarthy who serves as vice president of operations and procurement at Wild Planet Foods. Mr. Cavalho has over 24 years of experience working in the seafood arena and has applied his industry expertise and natural food ideas to help shape Wild Planet’s shelf-stable product line as a popular, healthy, and sustainable seafood category. Since 2004, Wild Planet has been selecting only the finest quality, 100% sustainably caught seafood for all of Wild Planets packaged products. Wild Planet only sources their tuna exclusively from pole and troll catch fisheries, avoiding purse seine or long-line gear. Pole and troll fishing is known to be the most effective catching method for sustainability by a consensus of eco-organizations including The Monterey Bay Aquarium Seafood Watch Program, Greenpeace and Fishwise. At Wild Planet, their philosophy is to find a balance between producing healthy seafood products while maintaining the earth's environment.
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