A.Vogel’s namesake and founder Alfred Vogel believed that the choice to eat a balanced diet of fresh, organic, wholefood plants, made with love and respect towards life and nature, is the most important choice one can make for health and healing. The company thus not only offers natural foods, herb seasonings and remedies made according to this principle, but also provides reliable natural health information both online and in print to empower people everywhere with an understanding of how to improve their own lives and health through a more natural and holistic approach to wellbeing.