IQ Bar

IQ Bar founder and CEO Will Nitze was studying psychology and neuroscience at Harvard and became fascinated with the human brain and how is functioned. However, after graduating, he began experiencing his own brain related issues with chronic headaches and mental fatigue. He realised the need for a product like the IQ Bar about the same time he realised that his traditional high-carb diet was the cause of his headaches and brain fog - and couldn’t find any low-carb convenience foods offering proper brain nutrition. A year of kitchen-counter research and development and a Kickstarter campaign later, Will had invented the innovative brain-friendly nutrition IQ bar – and a lot fewer headaches!