Whole Earth

Whole Earth offer genuinely healthy, extraordinarily tasty organic versions of everyday staples including tangy baked beans with a twist, and fizzy soft drinks flavoured with real fruit juices and sweetened with natural agave syrup.

Oh no!
Whole Earth is no longer available!

Whole Earth began as a little company with some big ideas about offering more natural, healthier and organic food. They believe that Mother Nature knows best (and tastes best!), and that’s why they’ve kept their products organic and free of artificial additives ever since the sixties. With Whole Earth, the surprise isn’t what’s on the label, it’s how healthy and natural the ingredients are – and how authentically flavourful everything tastes.

Whole Earth grew from Seeds – the name of an early macrobiotic restaurant which brothers Craig and Greg Sams opened in London in 1967. Eager to bring their healthy, organic (and very popular) foods to a wider audience, they founded the company that eventually became Whole Earth in 1970. Since then, Whole Earth has focused on creating delicious, character-filled natural versions of consumer favourites like baked beans, and soft drinks.