Ditch those cosmetic nasties and embrace pure beauty from the heart of Byron Bay. Eco Minerals hand-makes with love 100% natural, vegan, and cruelty-free mineral makeup. Whether your complexion is looking for a touch of natural perfection or you're after a full glam transformation, Eco Minerals ensures you shine naturally.
Embrace the natural beauty of Byron Bay with Eco Minerals. Since 2007 they have been handcrafting mineral makeup that not only give you a flawless finish but also protect and nourish your skin. Their pure mineral cosmetics are blended from 100% natural ingredients, with a firm no to chemicals preservatives and fillers.
Mineral makeup not only looks beautiful on the skin, but its lightweight composition allows the skin to breathe, promoting a healthier complexion. These very minerals double up in purpose, soothing the skin and providing an essential SPF 24 defence against UVA and UVB sun rays.
Whether you're seeking a barely-there look, a sun-kissed glow or head-turning sophistication, the Eco Minerals makeup range caters to all moods, all ages, and all skin types and tones. All their cosmetics come with the Eco Minerals stamp of authenticity: vegan, cruelty-free, and made with love. Because beauty shouldn't compromise values.
From the 2007 bohemian town of Byron Bay emerged the vision of Eco Minerals. Keen on transforming the cosmetics landscape, founder Lulu Starman and her trusted friend Amber Handley were driven to create a brand where beauty and ethics were intrinsically connected. Facing a market filled with chemicals and fillers, their quest was straightforward: create a line of cosmetics pure at heart, nourishing to the skin, and kind to our furry friends. Their philosophy was that animals were for cuddling, not for ingredient lists or testing labs. The ingredients they chose were so pure they've stood the test of time. History of Cleopatra using pure minerals for makeup and sun protection fuelled their passion, reminding them that beauty solutions have been embedded in nature all along.
Lulu and Amber's journey started small, sharing Eco Minerals makeup with their inner circle of friends, then friends-of-friends, and their stockists list naturally grew from there. Today, Eco Minerals is still based in beautiful Byron Bay, Australia and is run by Lulu and her powerhouse business partner Michael. Lulu’s commitment to a cruelty-free lifestyle extends beyond cosmetics, as an ardent vegan, she dreams of establishing an animal sanctuary, aiming to inspire many more to live harmoniously with nature. Her Eco Minerals journey is a testament that when you connect passion with purpose, beautiful things happen – in this case, literally!