Ethique is a brand that values using natural, vegan, and cruelty-free ingredients in their beauty products. This New Zealand-based company has made it their mission to reduce plastic waste in the beauty industry, and they're doing it in a seriously cool way - with their range of solid bar products.

Ethique's shampoo bars, conditioners, body washes, deodorants, moisturisers and more all come in solid form, packaged in compostable and biodegradable materials like paper and cardboard, making them the eco-friendly beauty brand of your dreams. Additionally, Ethique's commitment to sustainability extends beyond their eco-friendly packaging to include environmentally conscious practices throughout their supply chain. And to top it off, they work! Ethique has won plenty of awards and their shampoo bars are a fan favourite all over the globe.

So if you're looking to make a positive impact on the environment without sacrificing your beauty routine, Ethique can help you save the planet, one lather at a time.

Brianne West, an environmentalist and science student from Aotearoa, New Zealand, took her passion for the planet and combined it with her interest for cosmetic chemistry. She began experimenting with beauty formulas in her kitchen, determined to create a zero-waste brand of beauty and personal care products that were both effective, yet environmentally friendly. Her inspiration came from the devastating impact of plastic waste on the environment, and she knew that the beauty industry was one of the biggest contributors.

Thanks to a business mentor and investment partner, along with a successful crowdfunding campaign, Brianne was able to bring her vision to life and launch Ethique into the world. The brand quickly gained attention from media outlets and celebrities, which helped it grow exponentially.

Today, Ethique continues to lead the way in the waste-free revolution with its range of shampoo bars, body butter, and other products that come in compostable packaging. Her pioneering work in waste reduction and sustainable beauty has not only earned Brianne worldwide recognition, but has also motivated countless consumers to make more environmentally conscious decisions about the products they use.

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