Gone are the days of compromising between performance or chemical-free, because Giovanni® is here to rewrite the hair care rulebook! Giovanni was the first comprehensive salon-quality hair care brand to use pure, natural plant-based ingredients, and today is the #1 selling hair care line in the USA. Whether your locks need a bit of oomph, a splash of hydration, or a burst of volume, Giovanni's got your back – or should we say, your roots?
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During the 1960s in Hollywood, Arthur Guidotti was refining his hairstyling skills with the guidance of renowned hair stylist Gene Shacove and Al Lapin known as the "father of hair color." Inspired by his mentors, Arthur opened his salon called "On Sunset, which sat proudly on the iconic Sunset Strip. The salon quickly gained popularity among A list clients like Lucille Ball. However Arthur faced a challenge when his hands started reacting to the products he used. Determined to find a solution he embarked on a quest to create hair salon products that not only made hair shine but also treated his hands kindly. This marked the birth of Giovanni® Natural Hair Care.
Under the leadership of Arthurs son James Guidotti, Giovanni has grown beyond being a mere hair product line. James envisioned combining style and innovation in natural hair care, bridging the gap between ingredients and professional quality. By introducing plant-based collections of salon quality hair care products Giovanni has set a new standard in the industry.
Today Giovanni is recognized as a leader in the natural products market, representing sophistication and style. It serves as proof that transforming hair care requires innovation.
"If you want to make an impact, you need to be innovative." - James Guidotti, CEO, Giovanni Hair Care
And impact, Giovanni® certainly made.
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