Organic India operates on the principle of True Wellness, a holistic belief in the interconnection of all things and the necessity of compassion towards all beings. Instead of profits, they prioritise the planet and its people by training Indian smallholders and wild-crafters in ecofriendly techniques for growing and harvesting herbs and other crops, helping them to acquire Certified Organic status, and then buying their produce at a premium price. Their network includes more than two thousand families cultivating more than ten thousand acres of pesticide and fertiliser free farmland in rural India, and they also support initiatives in healthcare, infrastructure and gender equality.

From diverse origins, the founders of Organic India came together on a pilgrimage to the northern Indian town of Lucknow, where they studied under H.W.L. Poonja. The guru commonly called Papaji imparted many simple lessons, but the largest of all was his own life of service to others. Following his example, the new friends founded a business designed to provide a sustainable livelihood for hard-pressed small farmers through organic and biodynamic agriculture that would produce export-grade herbal products. The success of Organic India has now led many other Indian farmers to adopt these environmentally responsible practices as well.

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