White Magic introduced microfibre sponges to Australia back in 2001, and they’re still the number one company in the field. Their expanded high-quality/low-cost product range now features microfibre cloths and mops and a variety of other chemical-free products for all household and office cleaning applications.
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White Magic began in 2001 with the idea for a sponge that could kick stubborn stains using just water! That little sponge was the beginning of a commitment to redefine cleaning by making it innovative, kinder to our planet, and super effective.
Over time White Magic have grown from that single sponge into a larger offering of cleaning products and home organisers. Along with innovating exceptional products in-house, they have also teamed up with international brands Vigar Pets and Eco Basics to offer Australian homes a curated range of eco-friendly cleaning tools that align with their strong ethos.
Proudly Australian-owned, with their home base in sunny Brisbane, and a passionate team of 30+ professionals across Australia, they pull out all the stops to consistently offer exceptional products and service.
Ph 1300 780 867
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