The Base Collective story starts with a couple of friends and ends with some of the best magnesium-based skincare around. Founded in 2016, The Base Collective is the brainchild of friends Cassie and Carly ( a pharmacist and banker respectively in their former lives ). The idea was to create range made from organically derived ingredients with magnesium the star of the show. Why? Because magnesium is a powerhouse of benefits for our skin’s health. According the The Base Collective, magnesium is the perfect ingredient for skincare. As a mineral, magnesium as a topical balm contains naturally anti-inflammatory and calming properties. The Base Collective range works to balance skin, helping to keep it clear, smooth and glowing.