Bonk Breaker

Before he was CEO of Bonk Breaker, Jason Winn was quarterback of Texas Tech’s NCAA Division I football team. When he finished school without an offer from the NFL, he needed a new sport and a new career plan. The sport was endurance racing, but Jason started like a sprinter, signing up for an Ironman about an hour after he almost drowned during his first triathlon and soon progressing to the 4,800-kilometre cycling event known as the Race Across America. Drawing on his personal experience and the leadership and teamwork skills he’d learned in football, Jason went on to found Bonk Breaker on a philosophy of using clean ingredients to provide the nutrition athletes need.