Hilde Hemmes' Herbals

Owned by a family of dedicated and deeply knowledgeable herbalists, Hilde Hemmes’ Herbals are most famous for their therapeutic teas. They also make a variety of capsules and creams, tonics and tinctures, all herbal-based and all produced to extacting standards of potency and quality.


An advertisement for the product Hilde Hemmes' Herbals Ginkgo Biloba 2000mg, which we published on this website, should not have been published.

The advertisement was directed primarily toward elderly consumers. In the advertisement we unlawfully made claims that the product could have benefits in relation to cognitive function, memory, clear thinking, and related concerns in the context of age- related decline.

A complaint about the advertisement was recently upheld by the Complaints Resolution Panel. We provided no adequate evidence to support the claims we made, and the Panel found that the claims were unlawful, misleading, and unverified and breached the Therapeutic Goods Advertising Code.

The Panel therefore requested that we publish this retraction.

The full text of the Panel's determination can be found at: www.tgacrp.com.au/complaints (reference: 2017/08/015)

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