Well & Good is an Australian owned family business manufacturing gluten/dairy/nut-free baking mixes in Melbourne. Their constant innovation in finding ingredients and developing recipes for delicious, allergen-free products has earned them a special place in the hearts and pantries of Australians with dietary restrictions, intolerances and allergies.
Sam Barak started Well & Good in his garage in 2005 with one simple motivation: He wanted to put a smile on the face of a child who couldn’t eat birthday cake because of the gluten. Working with Mark Tunchon, Sam tried out allergen-free recipes, tested them, tried again, and eventually grew Well & Good into a multi-million dollar family business on the strength of their innovative and delicious gluten-free formulations. While no longer in the garage, they’re still based in Melbourne and proud to be a part of Australian manufacturing and job creation.