Ethique is an award winning New Zealand-based brand all about keeping you and the planet looking and feeling fabulous with their sustainable, eco-friendly, and zero-waste solid bars. From shampoo bars to conditioners, moisturizers, deodorants, and more, Ethique offers effective beauty solutions without compromising on ethical standards.
Brianne West, an environmentalist and science student from Aotearoa, New Zealand, took her passion for the planet and combined it with her interest for cosmetic chemistry. She began experimenting with beauty formulas in her kitchen, determined to create a zero-waste brand of beauty and personal care products that were both effective, yet environmentally friendly. Her inspiration came from the devastating impact of plastic waste on the environment, and she knew that the beauty industry was one of the biggest contributors.
Thanks to a business mentor and investment partner, along with a successful crowdfunding campaign, Brianne was able to bring her vision to life and launch Ethique into the world. The brand quickly gained attention from media outlets and celebrities, which helped it grow exponentially.
Today, Ethique continues to lead the way in the waste-free revolution with its range of shampoo bars, body butter, and other products that come in compostable packaging. Her pioneering work in waste reduction and sustainable beauty has not only earned Brianne worldwide recognition, but has also motivated countless consumers to make more environmentally conscious decisions about the products they use.