Itchy Baby Co. make natural skincare products for babies with sensitive, eczema-prone skin. Designed to nourish your baby’s skin, their products use nature’s best skin-loving ingredients to soothe dry, itchy skin — for a happy baby and happy parents.
Julia Simmonds started Itchy Baby Co. the day she decided to do something about her son’s debilitating eczema. With a background as a pharmacist, Julia set about formulating a skincare regime for her son. One that would be all natural and actually work. Research indicated the healing effects of oats; adding them to her son’s bath-time routine, Julia noticed a marked difference in his eczema affected skin. Fast forward to today and colloidal oatmeal forms the base of all Itchy Baby Co.’s products, joined by a carefully curated list of all-natural and effective ingredients.