Gem Toothpaste & Whitening

Gem is the pinnacle of avant-garde in natural oral care. Sleek, pared back and happily labelled an overachiever, their celebrated range of whitening, brightening, and protecting products are made to upgrade your oral health game, the natural way. They’ve swapped the baddies (like SLS, parabens and titanium dioxide) for the goodies (like probiotics, plant oils and earth minerals) so you can enjoy a naturally brighter smile without all the superfluous additives.

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