The Hab Shifa journey began with a simple calling: to spread the word about the benefits of black seeds (nigella sativa). Their range is based on more than 3,000 years of natural medicine folk lore and numerous scientific studies into the benefits of black seeds for the immune system. In 2010 they introduced a range of black seed products to the Australian market, starting with black seed condiments and skin and hair products. From the beginning Hab Shifa wanted their products to be as pure as possible, as close to ancestral use as they could. They choose a natural cold-press extraction process, strictly using non-GMO, organically-grown black seeds for high potency and full bioavailability. Today, their range has expanded to include a wide variety of supplements, beauty products, superfoods and more, still produced to the same quality as their first batch of black seed products.