While Roogenic created their range of teas and tonics with a steadfast purpose, their purported benefits and swift success was somewhat of an accident. The knew they’d created a collection of wonderful teas crafted from Australian native botanicals but they didn’t quite realise how beneficial their products would be to those who sipped them. After word spread about the popular brews being served at the Fremantle Markets in Western Australia, Roogenic found themselves the recipients of glowing reviews speaking to their teas’ incredible benefits. Realising the benefits of their blends, this small family business set about learning the significant nutritional value of the ingredients they used. These days they know full well how each tea can benefit its consumer, leaning into native Australian bushfoods and their purported healing properties. They partner with indigenous communities and small-scale indigenous growers, sharing Australian native botanicals with the masses.