Counter Culture

Counter Culture makes home and personal cleansers composed of probiotic lactic acid bacteria cultures and scented with real essential oils. These beneficial bacteria produce bio-detergents and odour-fighting compounds for effective all-natural cleaning and also help create an ecosystem of good bacteria that inhibits the growth of pathogens.

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We’ve moved on from the days when “bacteria” always equalled “bad”. Good bacteria have been getting a lot of attention for their role in digestive health, but they have plenty of other roles, too – and Counter Culture’s mission is to make probiotics available as home cleaning and bath & body products. They’ve developed a balanced mixture of 13 different strains of lactic acid bacteria that are incubated for a full month as they produce natural...