Behind the Brand

Behind The Brand: Zuii Organic

Zuii Organic are leading the way for certified organic cosmetics and skincare to take over the world of beauty. Their gorgeous flora-based products not only look and feel great, they're great for your skin too with flowers and other botanical ingredients carefully selected to enhance, nourish, and hydrate your skin. 

We caught up with Zuii Organic's founder, Rose Beesey, to find out more about the brand that's bringing our beauty back to nature. 

You have a long history in the cosmetics industry, working with a host of mainstream cosmetics brands prior to launching Zuii Organic some 10 years ago. What inspired you to create a line of natural and organic products?

During the many years of manufacturing and formulating before launching Zuii Organic, I had an ever-growing desire to transform the cosmetics industry. When putting pen to paper and figuring out what this change would be, I realised my passion was directed towards the nurturing and protection of the skin – hence the idea of Zuii was formed. I wanted to offer a range of organically made products that performed just as well as everything else on the market, and a brand that matched the success of all the other petrochemical brands on the shelves.

We love the name Zuii! Where does the name come from and is there meaning behind it?

Zuii is actually from the Greek language and is a version of the word Life.

zuii organic flower cosmetics

Your slogan 'wear flowers on your face' really sums up the uniqueness and beauty of Zuii Organic products. What was the inspiration to use flower petals in your products and what are their benefits?

The idea of being able to bring the experience of flowers into a cosmetic range was a huge vision of ours from the beginning, and one that took many years to develop. You always hear of products having a natural smell of flowers, but we wanted to take that one step further. We wanted our customers not only to smell like a bouquet of beautiful flowers, but to experience the sensation of wearing flowers on their face – literally.

Zuii Organic has a dedicated product development team. What does their role at Zuii Organic entail? What goes into formulating a new product and where does the inspiration come from?

There is so much involved with the formulation and development of a new, or existing product – not to mention the vigorous amounts of research needed before starting production. Our Product Development Team are continually searching for new and better ways to improve our product range. From determining and discovering new ingredients to go into the formulas to the benefits that a single ingredient will have on the skin – they are continually working to better improve the way Zuii helps to nurture the skin.

zuii organic face tan water

Your new Gradual Tan Face Water includes moss and fern extracts to help aid the tanning process and boost skin's health, which is amazing! What would you say is the most unusual ingredient used in the Zuii Organic range and why was it used?

We use a lot of unusual, non-mainstream ingredients here at Zuii. We do this because of all the amazing benefits that come along with using the botanical actives that are found within said ingredients. Our research team is constantly on the look out to find the best new ingredients to add into the formulas, to ensure that the products you are putting on your skin are going to enhance, hydrate and nourish. But, the decision for moss and fern extract came quite easily. These all-organic ingredients work incredibly well with the natural tan enhancers found in the Gradual Tan Face Water formula, and they work to boost hydration and elasticity of the skin. So, not only does the product allow your tan to continue glowing, but it also improves the overall health of the skin.

We love Zuii Organic's dedication to healthy skin and nature. Can you share how your ideologies play a part when choosing ingredients?

The primary focus when we choose our ingredients is making sure they are completely raw materials, which we can source from as many sustainable crops as possible. While doing this, we are also making sure that we are looking to obtain these ingredients from regions and/or areas that primarily farm the one ingredient, so that we can be certain we are only using the best quality. We also make sure we are sourcing these ingredients from smaller communities/regions so we are always supporting our local farmers.

zuii organic lipsticks

It is said the average woman ingests around 3 kilos of lipstick in her lifetime, which is one very good reason to use your 100% natural lipsticks! The range is very impressive, with some truly beautiful and vibrant shades in the mix. What's your inspiration when developing a new colour?

As Zuii is a globally recognised brand, and holds a range that is distributed throughout the entire world, we take inspiration from all parts of the world. We want to create lines that are for all individuals, not just for a selective few, so we work to create shades that suit all skin types and tones. We want everyone to feel welcome and a part of the Zuii family, so we make it our priority to have products that are suited to everyone.

zuii organic lux range

A little birdie told us you have a new 'Lux' range coming soon. Can you tell us a bit more about these products? 

Yes, we do! We are about to launch a brand new range of products, which we are so excited about, called the ‘Lux Range’. We have formulated this line to help protect your skin from the harsh toxins and chemicals in the environment, literally creating a protective barrier on your skin. Enhanced with the most amazing botanical actives, like Bulbine Fructose Leaf Extract and Pavlova Lutheri Extract, this range looks amazing but is also incredibly beneficial for the health of the skin.

The educational content you provide, with tips and ideas for using your products, is fantastic! With summer on the way do you have any tips for how to achieve glowing skin?

The best way to achieve the perfect glowing skin leading up to the summer season, would be using the complete Zuii Tanning Range – specifically being the Flora Self-Tanning Foam and the Gradual Tan Body Lotion. Our tanning foam is guaranteed to provide you with an instant, natural-looking tan while nourishing the skin, leaving you with a no-orange tan for up to 10 days. Following this application, apply the Zuii Gradual Body Tan Lotion to moisturise and continue the glow for many more days. If you follow these steps, you are sure to achieve the perfect, natural-looking summer glow. 


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Zuii Organic is Aussie made and loved globally, with celebs like Miranda Kerr among your fans, eco-fashion week featuring your products, and many more claims to fame. What are the brand's major goals for the future?

I think our biggest goal for the future of Zuii is to simply continue educating consumers that there is a choice when it comes to the products you use every day. We want to continue spreading the word that you can now have a full range of cosmetics that are made without any traces of harsh toxins, and are genuinely beneficial for your skin. At the same time, we want to show that making the switch to an organic range does not mean that you are sacrificing the quality or performance of the products. So, really in a nutshell, we just want to continue showing people why going organic in your makeup and skincare routine is the best decision you can make.

Sarah Vercoe

Article by Sarah Vercoe

Sarah is a freelance writer and award-winning photographer with a special interest in health, travel, and fitness. Based on the Sunshine Coast in Queensland, she can be found hiking the trails of Noosa National Park, or, more likely, chasing after her one year old daughter, Illyana.

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